When you are trying to grow a fitness business, there may be a number of things you consider to get the word out about your services. Knowing your local fitness community is obviously a great way to get referrals and recommendations, and you’ll be able to stay on top of opportunities that come up.

 

One thing that many new trainers consider is offering a free session in the hopes of building a repeat client list. This can sound like an easy and appealing way to kick-start your business, but it’s important to ask yourself a few questions before offering your services for free.

 

The first thing to consider is the context of your free session. If you offer a free session with a Bronx personal trainer on a message board, you may have a line out the door, but you won’t have any immediate income. There is a chance that some of your free clients are looking for a long-term relationship, but there is an equal chance that they are just taking advantage of a free workout.

 

It may be worthwhile then to see if you can collaborate with other personal trainers in the Bronx to put on an exposition or community day, where you and your colleagues can help bring fitness to the community while advertising your services.

 

The key thing to remember when you are considering offering a free session is that you are giving away your knowledge and time for free. When building a business you have to be confident that your services are worth the price you are offering, and this in turn actually helps clients feel like you are more reputable.

 

There are plenty of Bronx personal trainers to choose from, so have confidence in your services and you’ll get the clients you want. Think of it this way: do you want the clients who will take a free massage on the street or the ones who go to luxury spas?