“My newest client, I trained again this morning, was singing neighborhood trainers praises… google brought her to the site, she loved it. She said she googled personal trainers and her zip code.”

Sometimes it all comes together. A business puts out its information for potential customers to read. The right person reads it and the end result is they become a customer. However, it’s even better when the experience is so pleasant for them that they want to share the details with others.

Be in the places that people are looking for your service.
You probably wouldn’t sell earplugs in the desert, but you might sell them outside of a rock concert as people enter. Put yourself in a position where you can be successful selling your wares. Nine out of ten people begin shopping on the internet. Ninety-two percent to be exact. If you can be a part of an entity where people look within to find your services even better. People who come there are more committed to finding a solution to their problem when they come to a site and search rather than just searching the internet. And, isn’t that you are doing? You are providing a solution to their problem. They want to be healthier, get stronger, and enjoy a better quality of life. In the above experience, Google brought her right to the site because of high placement in the search results. The personal trainer made a decision to be in the right place to make her services available.

Create a nice, pleasant experience
It isn’t often enough that someone finds you. The place has to look inviting and attractive enough to walk in. For a website, that is the user interface. Do they even want to enter? Once they enter, do they find it easy to navigate the aisles. Are the directional signs helpful in pointing them to the right place without having to stop for additional help. This is the user experience. For the feedback provided, the information the visitor needed was quickly accessed with a zip code search. The personal trainer included this zip code as part of her service area.

Provide the information for customers to make an informed inquiry into your services.
Making sure you have your store, or website laid out properly is essential. Incorporated into the layout should be all of the information you want to provide to your customer in order to illicit a response. An inquiry or, even better, a sale. You don’t want to overdo the amount of information, but you also don’t want to someone to leave, because they are not seeing enough information to feel comfortable. It’s a tough balance. In the above scenario, the trainer profile had enough information for the client to reach out about training and in the end begin personal training sessions.

Give them a variety of ways to provide feedback about their experience
In the end, customer feedback is the validation of your hard work and effort. Clients will sing your praise to friends and colleagues. More importantly, you want those clients to have an outlet to tell you how much they enjoy your service, too. Testimonials are the most powerful message you can share about your business. If your customer’s can tell you, you can utilize that on various forms of media and materials over and over again. Don’t be afraid to ask them straight out how they enjoy the service. You may find places you can improve or find out over time what people love most about your product. Both are excellent pieces of information to have. Above, after asking the trainer if they connected with the prospect, they followed up with the validation a business owner loves to hear. Everything worked in the fashion imagined.

NeighborhoodTrainers is ready to do the same for you.  Add your profile here.