June 20, 2015
Let’s face it, summer can be tough on personal trainers. Lots of clients take time off for various reasons such as travelling, they want to exercise outside alone, or they move out of the city for the summer.
That can result in a few thousand dollars less in your pocket.
Well, don’t accept it!
Seize the opportunity to create new business. Here are three possibilities:
Student or teacher rates: Teachers and students are off for the summer. And let’s face it, generally this group does not have expendable cash. But they do have time! Create an affordable summer rate structure that they can take advantage of until it’s time to go back to school. That’s when your regular clients will return. A win-win for everyone!
Lots of busineses offer them discounts year round. Here’s your chance, too.
Summer rates for new clients: Again, some people have a little extra time in the summer and want to achieve some healthy goals. “Take a little off the top” for the summer. Offer 15-20% off. Be clear it’s for the summer when starting. They’ll be someone who may stay on in the fall at regular rates or a fill-in client when a regular client cancels. Again, win-win!
Small Group training trials outdoors: Sometimes your work is marketing. Set up a small group training series outdoors in the park for a small fee ($5-$10?). Spin it as all fees go to charity (yes, give it to the charity). Put flyers in local buildings and stores, social media, etc. Encourage clients to come and bring a friend. It’s all about new lead generation!
Here is another great option: Set up your own NeighborhoodTrainer profile to have new clients find you! Yes, there is a summer promotion 🙂
Do you have another idea? Let us know.
NeighborhoodTrainers, Founder & CEO