October 14, 2013
Fit Factory
153 West 27th Street, Ste. 201
New York, NY 10001
(212) 206-7652
Contact: fitfactorynyc@gmail.com
It was a crisp autumn day as I headed down to Chelsea and rounded the corner of West 27th Street for a visit to the recently opened Fit Factory and the opportunity to meet owner Jasmine Graham. Occupying two studios on the second floor of an office building Fit Factory is offering trainers the opportunity to train clients and teach classes in a fully equipped space in a terrific location.
From the moment I met Jasmine, or Jaz, her enthusiasm for her business came shining through. Fit Factory opened its doors just last month and their exposure has quickly begun to take off as it’s been used as a shooting location for the VH1 network. What began as a 
single studio almost immediately became two when an adjacent space became available. Both studios are distinct in character. The larger of the two that can hold up to 25 people is the original space and has hard wood floors and mirrors in addition to multiple changing rooms, a shower, and a washer/dryer set up. The slightly smaller space, ideal for perhaps 10-15 people, has had a cushioned floor installed and can be partitioned to allow multiple trainers to use the space. Both are available for trainers to train privets, small group, or full classes at a sliding rate depending on frequency. All forms of fitness are encouraged with everything from strength training to yoga taking place. Jaz runs her own classes as well and offers boot camps, running clinics, and other programs on a regular basis. Well equipped with free weights, TRX, medicine balls and other gear both studios allow for trainers to develop well rounded workouts and classes for their clients and thanks to Jaz and her staff makes for a welcoming and friendly environment.
Fit Factory is a welcome addition to the fitness industry in Manhattan and the excitement and enthusiasm Jaz brings to her business will go a long way in making it a success. Trainers will easily find it an ideal setting in which to work with their clients, teach classes, and develop small group programs and with a convenient Chelsea location it’s an easy commute from anywhere in the city. I enjoyed getting the chance to check it out and look forward to seeing what the future holds for Jaz and Fit Factory.
Chris Granville is an ACSM certified personal trainer. A former NCAA Division 1 and professional athlete, he’s a managing editor in book publishing and lives in New York City.
