One new client provides a 600% ROI on NeighborhoodTrainers. See how it can happen for you.

Personal Trainers do not need to have a bazillion clients. A trainer with a stable of 20-25 clients who train once or twice a week is a very successful fitness professional. One client can provide great swings in income. It is important to acknowledge the meaning of gaining or losing one client as it relates to exceeding or missing one’s financial goals. Any entrepreneur or self employed individual, such as fitness trainer, needs to plan and understand the finances surrounding obtaining, maintaining, and eventuality of losing a client. Each aspect of the trainer-client relationship has costs related to it. It can’t be understated, that finding efficient, cost effective ways to manage these costs is essential to the business. The case in point below represents efficiency and effectiveness.

This is how a complete profile helped Lisa get a new client and an amazing return on her investment. See the lead, the follow up, and the feedback below. This is how it works. This client committed to 24 sessions over the next three months. This one client, represents a 600% return AND she keeps 100% of everything the client pays.

Here’s how it happened:

Lead:”Hi Lisa, I’m 52, 5’7″, 135 lbs. and in reasonably good shape, but I do have back issues. I’m seeking a trainer for 1-on-1 sessions at least once a week to help me tone up, and lose “those stubborn last 5 pounds”… I liked your profile and reviews on this site… Please email me so that we can set up a time to talk. Thank you!

Lisa: Sounds like a GREAT match. I’m emailing her right now, and will call her tonight.
Thanks!!!

Lead:Lisa contacted me the first day I wrote to her… I have some issues and Lisa’s profile addressed them directly, which is why I chose to contact her specifically.

Lisa: She just signed up for 3 months of 2 days/week. Very nice woman looking for post-rehab after back problems – exactly my kind of client. THANK YOU!!!

That all happened in just over a week. How much is 24 sessions worth to you? At $100 a session, that is $2400. Now, if this client stays on for a year, annualized that is $9600. The return on investment is now 2400%! A single client can provide that much revenue. What is the lesson here? Present yourself properly, accurately, and in the right places and you will find the right client.