New York City Personal Trainer rates can be expensive. One of the ways you can establish yourself is to charge lower rates than a more established trainer. That should only be while you are getting on your feet. Once you are up and running, you need to look at raising personal training rates on current clients. Handled correctly, this can be easy to do and your clients will be fine with the increase.
Do you have to explain the rate increase?
No, you do not have to explain the rate increase but don’t be obtuse about it either. It is enough to say that the cost of using the gym or the rates the city charges you for business licensing require that you raise your rent. Do not talk about needing money or any personal debt. You should run your training business just like any other business, respect your customers but respect the fact that they don’t need to see the inner workings.
When should you raise it?
You should anticipate when you need to raise your rates by staying on top of your annual budget, and staying on top of the local business news. For instance, if there is going to be a utilities hike put in place, you can guess that the gym rates will go up. Raise your rates before so you can cover the costs. You also want to review your expenses every three months so you can see if there has been an increase in your other costs that may not have a single reason for occurring. You want to raise rates on your current clients before the rates they are paying begin to be too little for you to conduct business well.
Grandfather in a discount
New York City Personal Training rates are trending upwards. It is best to start new clients out at the latest rate, but to grandfather in existing clients using a discount. You will know which of your clients will have an issue with a rate increase, you can make it easier for them to accept by offering all established clients a discount for already being on your roster, and then you can also offer a discount for paying the full year in advance. Just make sure you are really on top of what you need your rates to be to do this or you could short yourself in the end.
